Basic information about the network McDonald's.
McDonald ’ is a sec. with the net the largest in the most world of the „ restaurant of fasts ” food. He has at his disposal over 32 tys. of fast food bars in 118 countries worldwide, including in Poland. The company is concentrating also other household names in itself e.g.: Aroma Café, Donatos the Pizza, and the Boston Supermarket. In 2007 the net profit of the organization reached 3.9 bn. USD, but it everything the thanks of the high quality of products and services. In restaurants they are the most important sold products: hamburgers, cheeseburgers, chips, Coca-Cola, ice-cream, milkshakes, sandwiches of the chicken, the pork and fish, coffee, tea.
System of action of the network McDonald's.
Over the half of all McDonald ’ restaurants is a sec. led on principles of the franchise. In Poland it is possible to conclude these agreements only and exclusively from McDonald ’ sec. Poland. the Agreement of the franchise is being concluded for about 20 years (to every restaurant individually). The franchisee receives the new already functioning restaurant provided that he undergoes appropriate trainings conducted by members of the organization, a McDonald's accepts the offer proposed by the network, he signs the agreement of the franchise as well as to the thing a McDonald's pays the amount stipulated in the contract. Restrictions concerning money whom the franchisee is investing also exist. They cannot be burdened with any claims (with bank loans and mortgage, with private borrowings, with money coming from the pledge of the own wealth). A clause talking about the fact that premises cannot be bought is also included in the agreement of the franchise, nothing else is determining it as only the fact that the franchisee always uses premises belonging to the network McDonald's what of course must pay for. One should maintain premises in like the soundness for the life of the agreement.
Whether everyone can get franczyze?
Person, around who the McDonald's would like to sign an agreement, she should have suitable personality traits, so as the entrepreneurship, ambition (orientating to the success) and leadership. the Network also requires full of employing from one's franchisees, of desire for taking the participation in training programmes, and current managing the restaurant. for the agreement can to try only natural persons (single limited liability companies constitute the exception). These persons should deal managing with big group of employees. Experience in conducting the own business activity is also a great advantage. However a possibility of coping is an important requirement of the organization for financial conditions (associated with investment in the restaurant).
What will we receive signing the agreement of the franchise?
1) household name
The sec. in Poland amounts to the rate of the unprompted McDonald ’ brand identification 90 %, is marking it, that on 100 polaków only 10 never met with this brand.
2) tested idea
After the exchange of contracts of the franchise getting the know-how of the company is one of basic benefits we will receive which, i.e. of all guidelines how one should conduct such a business (outside surrounding the company) and of information about how our organization should function (system of acting inside the company).
3) aid from the side of the franchisor
The franchisor in this case should provide to recipients with achieving the same success they are achieving which with the licence other his premises (of course in so far as it is possible), therefore Poland provides with teżMcDonalds permanent consultation and the help in running the own restaurant, also enables to support in public relations. „ Organization it is possible also to ask the ” mother for professional analysis of financial results of the restaurant, and for the identification of the room for improvement of the profit.
4) regular deliveries of raw materials
For supplier it one around three, by very corporation and her franchisees, of main pillars of the brand. Conditions of agreements with suppliers are much more beneficial, since they are negotiated for the whole network.
5) greater credibility rapidly of customers
The greater credibility results directly from the fact of the long-standing tradition of the network and good relations with the customer. Even newly the opened restaurant rapidly pleases the customer oneself with great confidence (as regards the quality of products and services).
6) benefits from advertising and promotional operations on rock international,
The franchisee is a part of the big marketing campaign prepared by professional the agency, who would be it missing independently can afford, be would be unprofitable.
7) constant improving and the development of a system of action
Together with changing market requirements, are changing, also spending tendencies of customers, therefore McDonalds is an organization who all the time is investing a lot of money in its development, as well as into the development of one's system of functioning.
How does investment look like .. ?
After the exchange of contracts of the franchise both a franchisor and a franchisee are investors. McDonalds is investing real estates in the purchase or the lease, however recipient of the licence into equipping premises. These costs will depend on the size of the restaurant.
The restaurant should be supplied with so-called small fry (small things, and the furniture), as well as into the culinary equipment.
We are ranking among of the packaged cargo:
- cutlery, knives, kitchen equipment of steel rustless,
- small mugs, tubes to will water, napkins,
- tablecloths, chairs, tables, decorations,
- equipping toilets,
- furnishing the family corner,
- creating the children's playground,
- purchase of devices for performing the music
- cash registers, itd.
the culinary equipment constitutes:
- deep-fat-fryer, grill, toaster,
- refrigerators, freezers,
- kostkarki, machines for the production of desserts,
- machines for pouring drinks,
- cookers to heating,
- cold rooms and the mroźnicze,
- preparing the line of the service for customers in cars, itd.
We also recognize the inventory balance as costs of the franchisee on the day of seizing the restaurant and disposable payments:
- royalty who is taking out about 130 000 zloty. at the conclusion of a contract of the franchise. (this amount will depend from the trip with the USD)
- and guarantee deposit who is taking out about 45 000 zloty. (this amount will depend from the trip with the USD) and isn't returnable.
Minimum amount of money a recipient must have which, in order to sign an agreement from McDonalds Poland is taking out 500 000 zloty.
In relation to running the McDonalds restaurant we must add to expenses we will be incurring which:
- monthly payments (so we will negotiate which with the franchisor),
- payments for using premises , (a dozen or so per cent made conditional from the place in whom he is and from his size, usually from the sale),
- royalty 5 taking out % from the sale for every restaurant,
- marketing payment in the height 4.5 % from the sale, in whom costs of domestic promotion campaigns are accessing composition.
In what way is a profit being counted out?
The entire profit we will manage to generate which isn't already subject to a division and in one piece he constitutes the property of the franchisee. He is dependent above all from our leadership and the entrepreneurship. It won't be possible explicitly to determine how much profit the restaurant is generating monthly, since it depends on many factors.
Summary
One of few brands is McDonald who has leadership in almost every country on world. The organization began having one restaurant in states united in 1955 and today them over 32 thousand are in 118 countries (largely thanks to the development of networks on the basis of the agreement of the franchise). They serve their dishes for nearly 40 million people every day what McDonalds is making the biggest net restaurant on world.
Unfortunately not everyone can run the McDonalds restaurant on the basis of the agreement of the franchise. The organization requires such features from its franchisees as the entrepreneurship, the commitment and the leadership. It is caused by the fact that every restaurant is employing 50 persons on average and he is serving meals for the about half million of customers annually.
The agreement with the network is being concluded for about 20 years. For this period one should look after the restaurant and make appropriate payments so as: monthly payments,, licence and marketing payments for using premises. Therefore explicitly we can state that it is very much good and sure business, but unfortunately not for everyone.
